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The Project

As a founder of Hypecity, Xavier Francis has put together many successful sneaker and streetwear events in Vancouver, attracting well over 1500 attendees and over 70 vendors to each event. Hypecity has worked together with many well known brands such as Redbull, Blueprint Events, and DailyHive Vancouver. Each year Hypecity continues to build on its success and attract even larger crowds to each event.

Responsibilities

On this project, Xavier is responsible for:

• Marketing (Instagram, Facebook and SEO)
• Creating a total budget for the event
• Community engagement
• Design of marketing materials
• Ticket and Vendor sales
• Sponsor communication and customer service

The Results

Hypecity 5 is set to take place June 01, 2019, at the Vancouver Convention Centre. Comparing our current sales to our last event, we are looking at a 30% increase in attendance and revenue due to a successful marketing campaign and building a loyal following through Instagram and Facebook.